Friday, July 29, 2005

But I’m not a brainiac.

FAQ # 4

::

Put simply, the Project’s quest is to help people use the best words at the best time. And this is not necessarily the pursuit of elevated beings.

For example, saying, “The food was choice, the company enthralling” instead of “We had a nice time”—this does not require the mental stature of a Shakespeare or Dickens. Such tactics, my friends, don’t take a genius, only practice.

And that’s the quintessential truth.

3 Comments:

Blogger Ariel said...

Note: A phrase has been conscientously altered in the above post, as per a reader's request.

The first sentence in the 2nd paragraph previously read, "The food was to die for..."

Since "to die for" is, arguably, a...er...ahem...uh...cliche...
it was mercilessly eradicated.

11:45 AM  
Blogger martin said...

The Naples Tourist Board was trying to address the image problem caused by the widespread use of the phrase "See Naples and die". A quick-witted advertising executive came up with a version intended to emphasise its attractions: "See Naples and die- but try our food first". [entirely fictional]

1:13 PM  
Blogger Ariel said...

Ha, I recant! ...of my hasty repentance.

I should have left the phrase in, as it's obviously true to life.

2:35 PM  

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